Behind the Brand - Turtle Tots

Turtle Tots provides a progressive, baby-led programme, created to give all little ones the best start to their swimming journeys. Our teachers are highly qualified and dedicated to helping children develop a lifelong love of swimming. We were the first baby swimming company to start the STA diploma in Scotland and have gained the GOLD STA mark.

Exhibitor – Karina Reinhardt

Business Name – Turtle Tots

Position in the Business – Director

How did the business start?

I’ve always been a passionate swimmer, having swum competitively in my younger years, as well as working as a lifeguard and swimming instructor at university. Following the birth of my second child I decided to follow my dream of running my own swimming school for little ones. After a wee bit of research, I was most impressed by Turtle Tots; a franchise which was already established down south but hadn’t spread widely in Scotland yet.

Why did you choose Turtle Tots?

Their commitment to ensuring that their teachers provide the highest level of teaching, in a very gentle and nurturing environment resonated with me. I love their attention to detail, and am a bit of a perfectionist myself, from offering parents the flexibility of catch up classes to donating a percentage of class fees to a local children's charity each term, everything they do just feels right.

Favourite part of the business?

The people. I work with a wonderful team of local women who share my passion for teaching babies and children to swim.

How do you spend your time away from work?

Aside from swimming with my children, who also share my passion for the pool, I love the great outdoors and we have some wonderful spots on our doorstep. Hermitage of Braids is a personal favourite, plenty of forest to roam around and we always have fun in the stream.

Found out more about Turtle Tots, and to book a class visit –

Follow Turtle Tots on social media @turtletotsedinburgh